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Empowering Brand, Enabling Business
 iBramms
throws open an opportunity for you to outsource part or whole
of your marketing function to us. Thus you can focus your
energies and resources in doing what you do best while our
team of marketing specialists works with you as an extended
arm to deliver what ever is relevant to your business. You
may want to even incubate your marketing processes with us
which can be gradually transitioned to you at an appropriate
point in time.
iBramms services can broadly be represented by the 5-C
model below.
Content creation - copy & design
- White papers, customer testimonials & case studies
- Articles, brochures, capability documents, mailers
- Methodologies
- Presentations with scripts, corporate films
- Speeches and by-lines
- Web site content
Communication - design & execution support
- Internal communication
- Marketing communication - presentations, campaigns, road
shows
- Brand communication - names, tag line, logos and other
brand elements
Customer Management
- Database creation, clean-up and updation
- Lead generation and qualification
- Pipeline management and evangelism
- Market research and intelligence
- Customer Expectation & Experience Survey and Audit
Coaching
- Effective technology selling - including managing challenges
of adoption cycle, need creation, consultative and visionary
selling. The coverage includes pre-sale, account mapping,
account management, need assessment, gap-analysis, solution
architecture / positioning and translating offerings into
business benefits.
- Customer retention and relationship management - including
customer life-cycle management and enhancing customer lifetime
value. The coverage includes post-implementation customer
management, user group moderation, change management and
customer centric solutions architecture
- Brand training for uniform and consistent expression and
exposition in terms of business, people and communication
processes
Coordination
- Brand keeping and management
- Pitch consulting for evaluation and appointment of agencies
Agency coordination, facilitation and performance management
- best value for / professional / media-relations/ creative
services
- Coordination, performance management and competency gap
analysis of customer-facing employees
- Management briefing and strategic accompaniment.
We supplement the services that agencies provide in terms
of production and execution. Our edge lies in our understanding
and feel of the brand and marketing processes in the industry
and its relevance to your business strategies and goals.
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ENABLING BOTTOMLINE
iBramms is positioned to be an ongoing consulting relationship
for all your content creation, prospecting, enquiry
/ lead generation, sales support and customer management
needs. A relationship, which assures significant savings
in spend, single point accountability for success and
most importantly, a quantum improvement in the return-on-marketing
spend (ROMS).
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