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Creating a behavioral organization identity
As a part of its consulting offerings, iProdigy provides
support for evolution and implementation of overall brand
management / keeping tactics, action / sustenance plans and
periodic health check including coaching for brand guardians.
The outputs from each phase may be also be used by the organization
for strategic brand analyses and development of brand architecture,
planning for experience providers, competitive positioning,
market segmentation and evolution of customer acquisition,
retention and relationship strategy.
As a follow-up activity, iProdigy can also associate at this
stage to enable organization re-define their marketing / business
development strategies for bottom-line improvement.
As a subset of this product, organizations may opt for Employer
Branding only, as a part of Employee Asset Management Services
(i Eams). The stakeholders involved here are pre-dominantly
the employees. The HR function within the organization, in
this case, is expected to take on the responsibility of creating
and sustaining compelling brand experiences and implementing
checks and measures.
The methodologies used are participative, reflective, facilitative
and behavioral. They envisage participation of employees across
the functions, hierarchies and experience bands and preferably
customer, partners and other external stakeholders. Depending
on the size and composition of the group, brainstorming, guided
dialogs, role-plays, simulations and inquiry / advocacies
are extensively used.
Like all iProdigy consulting assignment, for best impact,
we customize the design based on the their needs and the current
status, in collaboration with the client.
iProdigy is committed to enable improvement of the bottomline
in terms of the following:
- Increased emotive readiness of the customers to invest
with a preferred partner / trusted agent.
- Improved value and quality of business due to premium
brand experiences
- Reduced cost of customer acquisition and retention due
systemic alignment and integration with the brand
- Enhanced return-on-employee-relationship due to self-motivated,
self-managed and passion driven productivity and learning
- Maximum return-on-brand-spent
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